Analysis of the Factors Influencing the Intention to Share Information: Word-of-Mouth About Fast-Food Restaurants.

In a highly competitive market, word-of-mouth (WOM) has become one of the most effective ways to attract new customers, as consumer opinions are seen as reliable and have a direct impact on their consumption habits. Based on this premise, the present study aimed to analyze the factors that influence fast-food restaurant consumers in Chile in their intention to share word-of-mouth information. A quantitative approach was adopted for this analysis, using a cross-sectional and correlational design, which included 739 Chilean fast-food consumers, who were given a 25-item questionnaire.

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness-Case Study of Ecuador.

This study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-sectional methodology with 430 millennials participating. A 20-item survey was administered face-to-face at shopping centers in Quito and Guayaquil, Ecuador.