Appearance-enhancing masticatory muscle exercises and their potential impact on masticatory muscle symptoms: A netnographic study and scoping review.

Objective: Videos containing exercises for masticatory muscles to enhance esthetic appearance are published on social media platforms. The aim of the study was to find out the nature of the exercises and whether they could have an impact on the health of the masticatory muscles.

Method: For the netnography, social media videos of jaw area exercises were collected as material and reviewed.