Killing me softly: myth in pharmaceutical advertising.

In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this

Decision making processes in people with symptoms of acute myocardial infarction: qualitative study.

Objective: To identify the themes that influence decision making processes used by patients with symptoms of acute myocardial infarction.

Design: Qualitative study using semistructured interviews.

Setting: Two district hospitals in North Yorkshire.