Extending indigenous knowledge to unveil the evolutionary journey of food preferences and socio-cultural phenomena.

Food acceptance is substantially influenced by eating behavior and society norms in relation to preferences, lifestyles, and socio-cultural practices. Food innovation communities need to comprehend the impact of changing trends in eating behavior as a driving force. Meanwhile, many studies indicate that indigenous knowledge plays an important role in uncovering various social phenomena and interpreting local holistic views, cultural ecology, and behavior.