Who remembers the Beatles? The collective memory for popular music.

How well do we remember popular music? To investigate how hit songs are recognized over time, we randomly selected number-one Billboard singles from the last 76 years and presented them to a large sample of mostly millennial participants. In response to hearing each song, participants were prompted to indicate whether they recognized it. Plotting the recognition proportion for each song as a function of the year during which it reached peak popularity resulted in three distinct phases in collective memory.