Background: Neuroimaging studies have found a substantial overlap between self-related and social cognitive processes. This study examines three different ways of conceptualizing a person - one that requires considering how they are embedded in their social environment (roles), one that requires considering their generalized qualities (traits), and one that identifies their relevant group memberships. To the extent that relational aspects of identity require considering how a person is embedded in their social environment we should find greater activation for role judgements in regions associated with social cognitive processes.
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