The influence of technological innovations on international business strategy before and during COVID-19 pandemic.

In the last two years, the world has gone through an unprecedented change in the most diverse dimensions (social, economic, and even political), leading that society had to adapt very quickly to the contingencies imposed by COVID-19. All organizations (independent of their area of activity) had to adjust their processes to respond, efficiently and effectively, to these constraints. In this context, companies with concerns in internationalization (those that are already internationalized and those in an internationalization process) have had to resort to technologies to support the change in their .