Evaluating lay perceptions of maternal mortality to improve risk communication: a case study in Rivers State, Nigeria.

Maternal mortality is one of the major challenges in reproductive health in Nigeria. Approximately two-thirds of the women (three quarters in rural Nigeria) deliver their babies outside of health facilities and without medically skilled birth attendants. Communication and education are vital since so many births take place outside formal health care environments, and the high mortality rate suggests there is potential for progress, which can supplement Nigerian government efforts.