Anti-, Non-, and Dis-: the linguistics of negative meanings about youtube.

The aim of this research paper is to reveal and explore the negative concepts, i.e. anti-values, verbalized in the professionally compiled media texts on the topic of YouTube as they shape the idea of what YouTube is and how it functions.

Shaping values with "YouTube freedoms": linguistic representation and axiological charge of the popular science IT-discourse.

Drawing on the studies of linguistics, axiology and discourse analysis, this paper contributes to the linguistic framework of value-based communication studies by establishing the algorithm of shaping values in popular science IT discourse via the set of linguo-axiological methods. The authors' aims include establishing dominating communicative strategies employed by the authors of the texts; identifying language structures and lexical means responsible for the both explicit and implicit formation and verbalization of certain values represented in the texts about YouTube; organizing the identified values into a system as presented by the authors of the texts. The paper uncovers dominant YouTube text characteristics, focusing on the instrumental role of values this type of discourse represents, and implements a complex methodological set (CDA and linguo-axiological analysis) in order to outline three basic communicative strategies that the authors of the texts employ: the information strategy; the instruction strategy; the evaluation strategy.