Using Web-Based Surveys to Explore Equine Industry Practices and Future Research Needs.

Social media are an ever-present part of daily life and for researchers and may be a useful platform to increase potential participant pools for Web-based surveys. Although survey usage to evaluate practices in the equine community is not new, the use of social media to advertise and enhance the usage of Web-based surveys is novel. In 2018, the University of Minnesota (UMN) equine Extension program developed and administered two Web-based surveys through the UMN equine Extension Facebook page and monthly e-newsletter.