Physician recruitment for a community-based smoking cessation intervention.

Objective: Our goal was to describe a strategy to recruit a population-based sample of physicians into a trial to test an approach to disseminate physician-delivered smoking cessation interventions.

Study Design: The 3-phase population-based recruitment trial included: (1) a print-based promotional appeal, (2) in-person presentations with by the principal investigator (PI), and (3) follow-up calls by the PI and paid physician recruiters. Participation requirements were kept minimal to facilitate recruitment.