COVID-19 and changes in content usage behavior: The case of South Korea.

This study examines changes in content usage time due to the COVID-19 pandemic in South Korea using Korean Media Panel data for the period 2011-2020 and explores the reasons for these changes. This study focuses on four principal contents: television programs, movies/videos/user-created content, traditional telecommunication services, and chatting/messenger/social network services. The empirical results indicate an increase in usage time for the four principal contents, as well as total content usage time because of the pandemic.