Patients' and Parents' Valuation of Fluoride.

Purpose: This study aimed to elicit willingness to pay (WTP) values for fluoride varnish application from participants using the publically-funded health services in Brazil and the UK, and to identify differences in the variables impacting these values. A secondary aim was to compare WTP values from parents for their own preventive treatment and their child's.

Materials And Methods: This was a cross-sectional analysis of quantitative data collected from participants attending routine dental appointments.