Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing.

Ecological information offered to society through advertising enhances awareness of environmental issues, encourages development of sustainable attitudes and intentions, and can even alter behavior. This paper, by means of functional Magnetic Resonance Imaging (fMRI) and self-reports, explores the underlying mechanisms of processing ecological messages. The study specifically examines brain and behavioral responses to persuasive ecological messages that differ in temporal framing and in the age of the voice pronouncing them.

Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model.

This article presents a cross-cultural study on perceived risk in the construction industry. Worker samples from three different countries were studied: Spain, Peru and Nicaragua. The main goal was to explain how construction workers perceive their occupational hazard and to analyze how this is related to their national culture.