Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality.

Customer experience is a source of retailers' long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in Pakistan. The moderating effect of value co-creation on the relationship of online customer experience with relationship quality and brand love has also been examined.

Online Customer Experience Leads to Loyalty Customer Engagement: Moderating Role of Value Co-creation.

With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers' long-term competitive advantage difference. To preserve long-term and sustained consumer loyalty, retailers must continually improve the customer experiences.

Adequacy of Pain Control in Patients With Advanced Cancer in Pakistan.

Purpose:: Pain is highly prevalent in advanced cancer and requires aggressive management. However, pain management in cancer is minimally investigated in Pakistan. This cross-sectional study explores the adequacy of pain management in patients with advanced stage cancer in Pakistan.

Frequency and correlates of symptoms of anxiety and depression among young caregivers of cancer patients: a pilot study.

Objectives: To determine the frequency of symptoms of anxiety and depression among the young caregivers of family members with cancer and their correlation with role of gender, age and socio-economic status.

Results: A total of 87.8% of caregivers were between 11 and 16 years of age, with 94.