Publications by authors named "Muhammad Maroof Ajmal"

Corporate Social responsibility is the major challenge for senior management of firms and they devoted the significant resources for CSR initiatives. Despite of significant comprehension of CSR, an ongoing debate is still under consideration about its economic repercussions in terms of "do well by doing good". Corporations are facing huge leverage cost with bad customer reputation in the product market.

View Article and Find Full Text PDF

In light of increasing concerns about global environmental problems, environmental moral education is assumed to have a significant influence on the pro-environmental behaviour of students. Within the past decade, several higher education institutes have acknowledged the importance of integrating sustainability into the educational curriculum to have a focused and explicit impact on society. The current study investigated the relationship between environmental moral education and pro-environmental behaviour while drawing upon insights from the conservation of resource theory.

View Article and Find Full Text PDF