Comprehensive motivational framework to drive paddy farmers towards pluriactivity.

Pluriactivity is a livelihood strategy in line with rural resilience. It is a phenomenon of farming in conjunction with other gainful activities. In pluriactivity, the desire and motivation of setting up an extra business and taking necessary actions are crucial.

Consumer Attitude towards Genetically Modified Foods in Iran: Application of Three-Dimensional Model of Corporate Social Responsibility.

Although GM food production is considered an important strategy to meet the growing food needs of the population around the world, a majority of the GM food consumers express doubts about purchasing and eating them. However, it can be argued that consumers have different opinions about GM foods and their influence on human health and the natural environment. GM food producer Corporate Social Responsibility (CSR) may significantly affect such opinions, but the effect of this variable has been partially neglected in previous research studies.