Asian Pac J Cancer Prev
November 2024
Objective: This study aimed to develop a model for promoting fruit and vegetable consumption in Thailand's high-risk population for cholangiocarcinoma (CCA).
Methods: Action research was used as a guiding framework for model development. Participants were divided into groups for process development and evaluation.
Introduction/objective: To examine the effects of applying social marketing and Health Belief Model (HBM) in preventing cholangiocarcinoma (CCA) in high-risk areas of Thailand.
Methods: About 2 randomized high-risk areas of CCA from multiple-stage sampling were assigned as study areas. The 150 participants were allocated to the experimental group, which received a 12-week health education program that applied social marketing and HBM.