Making sense of "superbugs" on YouTube: A storytelling approach.

Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube.

A year in the public life of superbugs: News media on antimicrobial resistance and implications for health communications.

News media can be an important source of information about emerging health threats. They are also significant sites for the production of narrative on threats to life that help to condition and reflect the responses of governments and publics. Antimicrobial resistance (AMR) is one such health threat with particular significance because it represents the failure to manage the risks to antibiotics and other antimicrobials, health technologies that have provided the basis for modern medicine.

Understanding media publics and the antimicrobial resistance crisis.

Antimicrobial resistance (AMR) imperils health for people across the world. This enormous challenge is being met with the rationalisation of prescription, dispensing and consumption of antimicrobials in clinical settings and in the everyday lives of members of the general population. Individuals need to be reached outside clinical settings to prepare them for the necessary changes to the pharmaceutical management of infections; efforts that depend on media and communications and, therefore, how the AMR message is mediated, received and applied.

Green metacycles of attention: Reassessing the attention cycles of environmental news reporting 1961-2010.

This article examines the longitudinal development of environmental news reporting in Swedish television over an extended period of time, 1961-2010. It returns to Anthony Downs's (1972) seminal article on issue attention cycles when analyzing the cyclic nature of environmental news reporting and advances the issue attention cycle framework by introducing the concept of metacycles as it explores the trajectory of environmental news reporting. Metacycles refers to the major fluctuations in attention to the entire domain of environmental issues over time, while issue cycles refer to the oscillation in attention pertaining to single issues.