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Publications by authors named "Mohammad Rishad Faridi"

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The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application.
Solomon Gbene Zaato Noor Raihani Zainol Sania Khan Ateekh Ur Rehman Mohammad Rishad Faridi

Behav Sci (Basel)

July 2023

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty in measuring consumer purchasing behavior for long-term performance.

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Synopsis of recent research by authors named "Mohammad Rishad Faridi"

  • - Mohammad Rishad Faridi's research focuses on the relationship between customer satisfaction, antecedent factors, and brand loyalty, particularly in the context of the Shopee application in Malaysia.
  • - The study emphasizes the increasing influence of smartphones on shopping behaviors and the critical role that customer satisfaction plays in fostering brand loyalty for e-commerce platforms.
  • - Findings suggest that customer happiness significantly mediates the connection between various antecedent factors and brand loyalty, highlighting its importance for long-term consumer engagement and business performance in the competitive online shopping market.

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