Antiviral activity of Morus alba L. extract against pseudorabies virus.

Ethnopharmacological Relevance: Morus alba L. are widely used as ethnomedicine and functional food in China, Japan, Korea and other Asian countries. Morus alba L.

Chubby or thin? Investigation of (in)congruity between product body shapes and internal warmth/competence.

Extending the body shape literature to the field of product design and marketing, this research explores how anthropomorphic products' humanlike body shapes influence consumer evaluation and purchase intention (PI). Findings in Studies 1-2 indicate that a chubby product shape is more likely to trigger perceptions of Agreeableness, whereas a thin humanized shape is more likely to trigger perceptions of Conscientiousness. Moreover, product attitudes are more favorable and PI is higher when products' internal attributes (i.