New internationalization paths of Chinese brands: A configurational study.

Although several new international brands in the information technology services industry have emerged in China, most previous research on the paths of internationalization taken by Chinese brands has focused on the manufacturing industry. Further exploration of the diversity and novel characteristics of these paths remains necessary. Taking into account the different industries and the interactions among multiple factors that are relevant in this context, supplementary research on the paths of internationalization taken by Chinese brands is also needed.