The association between political identity centrality and cancelling proclivity.

Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of "cancellation" - that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the extent to which one's political identity [e.