Choice perseverance underlies pursuing a hard-to-get target in an avatar choice task.

People sometimes persistently pursue hard-to-get targets. Why people pursue such targets is unclear. Here, we hypothesized that choice perseverance, which is the tendency to repeat the same choice independent of the obtained outcomes, leads individuals to repeatedly choose a hard-to-get target, which consequently increases their preference for the target.

Dissociation between asymmetric value updating and perseverance in human reinforcement learning.

The learning rate is a key parameter in reinforcement learning that determines the extent to which novel information (outcome) is incorporated in guiding subsequent actions. Numerous studies have reported that the magnitude of the learning rate in human reinforcement learning is biased depending on the sign of the reward prediction error. However, this asymmetry can be observed as a statistical bias if the fitted model ignores the choice autocorrelation (perseverance), which is independent of the outcomes.