Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults.

Social media has created an environment providing readily available information that impacts how individuals seek information and make product decisions. The purpose of this study was to examine adult consumer use of social media for information seeking and the effect on intention to purchase oral health care products. A cross-sectional study design with a non-probability sample of adult consumers recruited through crowdsourcing with Amazon's Mechanical Turk (MTurk) was used to examine the effect of social media on purchasing of oral health products.