Quality of information and social norms in Spanish-speaking TikTok videos as levers of commercial practices: The case of semaglutide.

Social media can be a platform to spread misinformation and reinforce potentially harmful norms in the interest of commercial actors. There are norms related to obesity that commercial actors promote such as "obesity is an individual problem" and the "pharmaceuticalization of obesity". In this study, we assess the quality of information about semaglutide, and the descriptive norms related to its use as levers of commercial practices in social media.