Publications by authors named "Michelle I Seelig"

Article Synopsis
  • The Health Belief Model (HBM) explores how social media creators use its constructs to improve public awareness of COVID-19 prevention, but there's limited insight into their impact on user engagement with vaccine-related content.
  • A content analysis of 362 COVID-19 vaccine tweets revealed that most posts focused on the benefits and barriers to the vaccine, while constructs like perceived susceptibility and self-efficacy were less emphasized.
  • Tweets from politicians and health experts highlighted vaccine benefits, while individual tweets, particularly from Black individuals and celebrities, attracted more user engagement, indicating potential strategies for effective health communication campaigns.
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: This study examines Chinese international students' underlying beliefs and overall perception of the flu vaccination to inform effective health promotion efforts on U.S. college campuses.

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Unlabelled: Numerous studies find associations between social media use and beliefs in conspiracy theories and misinformation. While such findings are often interpreted as evidence that social media causally promotes conspiracy beliefs, we theorize that this relationship is conditional on other individual-level predispositions. Across two studies, we examine the relationship between beliefs in conspiracy theories and media use, finding that individuals who get their news from social media and use social media frequently express more beliefs in some types of conspiracy theories and misinformation.

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