MoveU? Assessing a Social Marketing Campaign to Promote Physical Activity.

Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA.

Participants: Students (N = 2,784) from a Canadian university in March 2013.

A model of knowledge translation in health: the Active Healthy Kids Canada Report Card on physical activity for children and youth.

The health of Canadian children and youth has deteriorated in the past few decades and physical inactivity is a powerful contributor. Active Healthy Kids Canada (AHKC; www.activehealthykids.

The Long Live Kids campaign: awareness of campaign messages.

Media interventions are one strategy used to promote physical activity, but little is known about their effectiveness with children. As part of a larger evaluation, the purpose of this study was to assess the short-term effect of a private industry sponsored media literacy campaign, Long Live Kids, aimed at children in Canada. Specifically, we investigated children's awareness of the campaign and its correlates.