Effects of an implicit mood prime on the accessibility of smoking expectancies in college women.

This study examined whether an implicit mood prime would differentially affect the accessibility of self-generated smoking expectancies in women. One hundred nine ever-smokers were randomly assigned to receive either a positive or negative musical mood induction or a no-music control condition. Participants self-generated smoking expectancies, and the 1st responses were categorized as positive reinforcement, negative reinforcement, or negative consequence expectancies.