Web-Based Communication of Socially Responsible Activities by Gambling Operators.

Application of the concept of corporate social responsibility (CSR) is of fundamental importance for the future existence and success of gambling operators, the activity of which is linked to a risk of addiction to gambling together with the negative impacts of this on the health and wellbeing of gamblers, families and society as a whole. Gambling operators must apply and effectively communicate socially responsible activities in the economic, environmental, ethical, social and philanthropic fields and in particular in the field of responsible gambling. Nowadays, it is necessary to ensure communication via modern channels in the form of corporate websites and social networks.