Econometric analysis of consumers' preference heterogeneity for yoghurt and ice cream products in Tanzania: A latent class model and mixed logit model.

In Tanzania, a growing upper and middle classes, particularly among urbanites, exhibit distinct preferences for higher-quality processed foods, including dairy products. This study examines variations in consumer preferences and their willingness to pay for yogurt and ice cream, which serve as stand-ins for processed milk products. The analysis is based on a discrete choice experiment involving 400 participants in Dar es Salaam.