Generating campaign awareness with digital media: exploring factors associated with awareness of and receptivity to FDA's Fresh Empire tobacco prevention campaign.

Introduction: We explore factors that were associated with awareness of and receptivity to FDA's Fresh Empire tobacco public education campaign.

Methods: Evaluation data were 10,674 survey responses from 5,129 unique respondents who identified with the Hip Hop peer crowd between 2016 and 2019. The sample was predominantly non-Hispanic Black and Hispanic youth.

Keeping It Fresh With Hip-Hop Teens: Promising Targeting Strategies for Delivering Public Health Messages to Hard-to-Reach Audiences.

Despite overall declines in youth cigarette use, tobacco use inequities exist by race/ethnicity. Health communication campaigns can be effective in changing tobacco-related attitudes, intentions, and behaviors and can be used to address tobacco use inequities by targeting young people who are at high risk for tobacco use. In 2015, the U.