Self-construal priming selectively modulates the scope of visual attention.

Self-concept is one of the major factors to explain the cultural differences between East Asians and Westerners. In the field of visual attention, most studies have focused on the modulation of visual spatial-based attention, whereas possible influences of culture or self-concept on other types of visual attention remain largely unexplored. The present study investigated the possible modulation of visual feature-based attention by self-concept, using a within-group self-construal priming design.