Do Cialdini's "Principles of Influence" Motivate Safe Practices on Farms?

On farms, power take-off (PTO) drivelines pose serious risks in terms of both fatal and non-fatal injuries. PTO shielding can prevent such injuries; however, is often underutilized by the farm population. This study aims assesses seven influence campaigns and their ability to change attitudes toward PTO shielding in order to encourage sustainable behavior change.

Understanding Trends in PTO Shielding Using Kelman's Processes of Change.

: Kelman's Processes of Change suggest that individuals participate in behaviors for one of three reasons: because it is required (compliance), because the behavior allows them to maintain a particular social status (identification), or because the behavior aligns with the individuals core beliefs (internalization). This study aims to assess the utility of this model in understanding farmers' attitudes and behaviors regarding power take-off (PTO) shielding to prevent entanglements.: Surveys collected data on 673 farmers' attitudes and behaviors related to PTO shielding in 14 highly agricultural counties of New York.