Publications by authors named "Mathilde Descheemaeker"

We examine whether a stimulus generalization framework can provide insight in how experience shapes evaluative responses to artworks. Participants received positive information about one artwork and negative information about another artwork. Afterwards, we tested their evaluative responses not only to these artworks but also to similar artworks, which allowed us to assess generalization.

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The more accessible an attitude is, the stronger is its influence on information processing and behavior. Accessibility can be increased through attitude rehearsal, but it remains unknown whether attitude rehearsal also affects the accessibility of related attitudes. To investigate this hypothesis, participants in an experimental condition repeatedly expressed their attitudes towards exemplars of several semantic categories during an evaluative categorization task.

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Although some studies have demonstrated that the indirectly measured attitude towards alcohol is related to alcohol use, this relationship has not always been confirmed. In the current study, we attempted to shed light on this issue by investigating whether the predictive validity of an indirect attitude measure is dependent upon attitude accessibility. In a sample of 88 students, the picture-picture naming task, an adaptation of the affective priming paradigm, was used to measure the automatically activated attitude towards beer.

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