Publications by authors named "Mathilde Barbier"
Introduction: The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health.
Methods And Analysis: We will use the five-stage methodological framework of Arksey and O'Malley.
Article Synopsis
- Organ donation campaigns are effective but still struggle to increase explicit donor agreements, prompting a study on persuasive technology's design in this context.
- The research combined social representations theory with ergonomic analysis of interface design to assess how these factors influence persuasion about organ donation.
- Findings revealed that participants exposed to central elements of organ donation discussions had stronger attitudes and were more likely to identify as donors, highlighting the importance of both content and layout in persuasive messaging.