The easy addendum effect: When doing more seems less effortful.

Although people often value the challenge and mastery of performing an activity, their satisfaction may suffer when the tasks comprising the activity are perceived as difficult. Thus, it is important to understand the factors that influence subjective judgments of difficulty. In this research, we introduce an easily actionable and effective tactic to reduce perceptions of the overall difficulty of an activity: We find that concluding a sequence of difficult tasks with a few easy tasks can decrease perceived difficulty of the aggregate activity.

The cure effect: Individuals demand universal access for health treatments that claim to eliminate disease symptoms.

The present research documents a , whereby individuals are more likely to demand affordable prices when health treatments (e.g., drugs, medications, therapies) claim to eliminate (vs.

The commission effect: Framing affects perceived magnitude of identical payouts.

In addition to their salaries, employees often receive additional variable compensation (i.e., payouts) based on the sales they generate or manage.

Anxiety, Cognitive Availability, and the Talisman Effect of Insurance.

Across four experiments ( = 1,923), this research provides converging evidence of a of insurance-consumers who have an insurance policy feel that the covered mishap is less likely to occur. Although such an effect has previously been proposed, empirical evidence for it is limited, in part because the talisman effect has often been conflated with a related but distinct magical-thinking phenomenon, the tempting-fate effect. By disentangling these two effects, we are better able to isolate the talisman effect and show that it is a robust phenomenon in its own right.