Predisposing factors of using cosmetics in Iranian female students: application of prototype willingness model.

Background And Aim: The use of cosmetics among Iranian teenagers and youths has increased more than ever before. This study investigated the predisposing factors of cosmetic use in female students of Ardabil University of Medical Sciences by using the prototype willingness model (PWM).

Methods: This cross-sectional study was conducted with 384 students, selected based on multistage sampling.