Objective: To investigate the efficacy of in-vehicle feedback based on peer social norms in mitigating teen driver distraction.
Background: Distraction is a significant problem among teen drivers. Research into the use of in-vehicle technologies to mitigate this issue has been limited.
Objective: The purpose of this research is to investigate teens' perceived social norms and whether providing normative information can reduce distracted driving behaviors among them.
Background: Parents are among the most important social referents for teens; they have significant influences on teens' driving behaviors, including distracted driving which significantly contributes to teens' crash risks. Social norms interventions have been successfully applied in various domains including driving; however, this approach is yet to be explored for mitigating driver distraction among teens.