Familiarity of marketing stimuli may affect consumer behaviour at a peri-perceptual processing level. The current study introduces a method for deep learning of electroencephalogram (EEG) data using a spiking neural network (SNN) approach that reveals the complexity of peri-perceptual processes of familiarity. The method is applied to data from 20 participants viewing familiar and unfamiliar logos.
View Article and Find Full Text PDFThis paper introduces a new methodology for dynamic learning, visualization, and classification of functional magnetic resonance imaging (fMRI) as spatiotemporal brain data. The method is based on an evolving spatiotemporal data machine of evolving spiking neural networks (SNNs) exemplified by the NeuCube architecture [1]. The method consists of several steps: mapping spatial coordinates of fMRI data into a 3-D SNN cube (SNNc) that represents a brain template; input data transformation into trains of spikes; deep, unsupervised learning in the 3-D SNNc of spatiotemporal patterns from data; supervised learning in an evolving SNN classifier; parameter optimization; and 3-D visualization and model interpretation.
View Article and Find Full Text PDFUnlabelled: This paper introduces a method utilizing spiking neural networks (SNN) for learning, classification, and comparative analysis of brain data. As a case study, the method was applied to electroencephalography (EEG) data collected during a GO/NOGO cognitive task performed by untreated opiate addicts, those undergoing methadone maintenance treatment (MMT) for opiate dependence and a healthy control group.
Methods: the method is based on an SNN architecture called NeuCube, trained on spatiotemporal EEG data.
The paper describes a new type of evolving connectionist systems (ECOS) called evolving spatio-temporal data machines based on neuromorphic, brain-like information processing principles (eSTDM). These are multi-modular computer systems designed to deal with large and fast spatio/spectro temporal data using spiking neural networks (SNN) as major processing modules. ECOS and eSTDM in particular can learn incrementally from data streams, can include 'on the fly' new input variables, new output class labels or regression outputs, can continuously adapt their structure and functionality, can be visualised and interpreted for new knowledge discovery and for a better understanding of the data and the processes that generated it.
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