ERPs in an oddball task under vection-inducing visual stimulation.

The neural mechanisms underlying the vection illusion are not fully understood. A few studies have analyzed visually evoked potentials or event-related potentials (ERPs) when participants were exposed to vection-inducing stimulation. However, none of them tested how such stimulation influences the brain activity during performance of the simultaneous visual task.

Controlled categorisation processing in brand extension evaluation by Indo-European language speakers. An ERP study.

The purpose of our experiment was to test event-related potentials (ERP) accompanying the process of brand extension evaluation in people speaking Indo-European languages. The experimental procedure consisted of sequential presentations of pairs of stimuli; namely, a beverage brand name and a product name. The products fell into the category of beverages (congruent trials) or clothes (incongruent trials).