Household reduction of gas consumption in the energy crisis is not explained by individual economic incentives.

In response to the disruption of gas supplies from Russia following the invasion of Ukraine in 2022, European politicians and public utilities appealed to citizens and customers to conserve natural gas. Moreover, they strengthened economic incentives for gas conservation. In fact, a substantial amount of natural gas was saved during the winter of 2022/23.

Salience and Health Campaigns.

Motivated by current topics in health economics, we apply the theory of salience to consumer policy. If a government intends to encourage healthier diets without harming consumers by raising taxes, it could initiate information campaigns which focus consumers' attention either on the healthiness of one item or the unhealthiness of the other item. According to our approach, both campaigns work, but it is more efficient to proclaim the unhealthiness of one product in order to present it as a " bad.