Factors Associated With Older Adults' Enrollment in Balance Classes to Prevent Falls: Case-Control Study.

Balance training decreases fall risk among older adults, but few participate in such training. We examined the association of exposure to social marketing to promote balance classes, personal characteristics and other factors, with older adults' balance class participation. Adults aged ⩾60 years were eligible for this case-control study if they attended any church enrolled in a trial testing the effect of social marketing on balance class participation.

Church-based social marketing to motivate older adults to take balance classes for fall prevention: cluster randomized controlled trial.

Objective: Determine whether a church-based social marketing program increases older adults' participation in balance classes for fall prevention.

Methods: In 2009-10, 51 churches (7101 total members aged ≥ 60) in Colorado, U.S.