Pursuing affiliation through consumption.

One core fundamental need that people may try to address through consumption is that of affiliation, or the need to belong. First, giving gifts may serve that goal, but it may also potentially hurt the formation of affiliative bonds if it creates a sense of indebtedness. Second, experiential consumption serves the need to belong if it is enjoyed socially.

Does a single consumption imagery event increase food desire?

Food desire is an intense motivational state a consumer experiences toward food that accounts for much of consumption. While extant research has shown that experiencing desire elicits consumption imagery, it remains unclear whether consumption imagery alone instigates desire. Even though this directional relationship has been often speculated upon, little empirical study has considered it.

Cross-national investigation of the drivers of obesity: Re-assessment of past findings and avenues for the future.

In this paper we question whether prior cross-national differences in food attitudes still exist and if so, to what extent. Due to societal evolutions such as sedentarism and globalization, international variations in food attitudes may not be as pronounced as currently believed. A cross-sectional web-based survey was carried out in the United States, the United Kingdom, France and Belgium.

Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context.

The current study explores how competition and gaming expertise affect the satisfaction of competence needs and gaming gratifications. We demonstrate that competition moderates the effect of gaming expertise on the satisfaction of competence needs, which in turn affects game enjoyment and replay intention. Gaming expertise predicted players' need satisfaction, game enjoyment, and replay intention significantly better in a competitive compared to a noncompetitive context.

The hubris hypothesis: you can self-enhance, but you'd better not show it.

We tested whether and why observers dislike individuals who convey self-superiority through blatant social comparison (the hubris hypothesis). Participants read self-superiority claims ("I am better than others"; Experiments 1-7), noncomparative positive claims ("I am good"; Experiments 1-2, 4), self-equality claims ("I am as good as others"; Experiments 3-4, 6), temporally comparative self-superiority claims ("I am better than I used to be"; Experiment 5), other-superiority claims ("S/he is better than others"; Experiment 6), and self-superiority claims accompanied by persistent disclaimers (Experiment 7). They judged the claim and the claimant (Experiments 1-7) and made inferences about the claimant's self-view and view of others (Experiments 4-7) as well as the claimant's probable view of them (Experiment 7).

Hungry for money: the desire for caloric resources increases the desire for financial resources and vice versa.

This report attempts to provide an evolutionary explanation for humans' motivation to strive for money in present-day societies. We propose that people's desire for money is a modern derivate of their desire for food. In three studies, we show the reciprocal association between the incentive value of food and of money.

The effect of category focus at encoding on category frequency estimation strategies.

We investigated whether category focus at encoding affects how people estimate category frequencies. Participants in three experiments viewed items of various categories. They estimated category frequencies after categorizing them into relevant versus irrelevant categories (Experiments 1-2) or after categorizing versus memorizing them (Experiment 3).

The impact of need for closure on conservative beliefs and racism: differential mediation by authoritarian submission and authoritarian dominance.

The present study explores the influence of need for closure as well as authoritarian submission (Right-Wing Authoritarianism [RWA]) and authoritarian dominance (Social Dominance Orientation [SDO]) on the genesis of conservative beliefs and racism. For this purpose, two structural equation models were compared. In Model 1, RWA and SDO were entered as independent variables and the need for closure facets Decisiveness and Need for Simple Structure acted as mediator variables.

On the replicability of the affective priming effect in the pronunciation task.

Bargh, Chaiken, Raymond, and Hymes (1996) and Hermans, De Houwer, and Eelen (1994) showed that a valenced target word is pronounced faster after the presentation of an affectively related prime word than after the presentation of an affectively unrelated prime word. This finding is important because it provides crucial evidence for the hypotheses that stimulus evaluation (a) is goal-independent and (b) facilitates the encoding of stimuli that have the same valence. However, recent studies indicate that the affective priming effect is not a reliable finding in the standard pronunciation task.