Publications by authors named "Mario Alberto Rojas Sanchez"

The purpose of this research is to highlight the importance of periodically analyzing the data obtained from the technological sources used by customers, such as user comments on social networks and videos, using qualitative data analysis software. This research analyzes user sentiments, words, and opinions about virtual reality (VR) videos on YouTube in order to explore user reactions to such videos, as well as to establish whether this technology contributes to the sustainability of natural environments. User-generated data can provide important information for decision making about future policies of companies that produce video content.

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