Category Congruence of Display-Only Products Influences Attention and Purchase Decisions.

In e-commerce settings, shoppers can navigate to product-specific pages on which they are asked to make yes-or-no decisions about buying a particular item. Beyond that target, there are often other products displayed on the page, such as those suggested by the retailers' recommendation systems, that can influence consumers' buying behavior. We propose that display items that come from the same category as the target product (matched) may enhance target purchase by increasing the attractiveness of the presented opportunity.

Nurse practitioner-led home care curriculum for third-year medical students.

Recent data have shown that medical students do not receive adequate exposure to the practice of home care. The number of homebound people is expected to increase, and health care services for these patients will need to expand. A one-week didactic and clinical curriculum was designed and implemented by four nurse practitioners in the Visiting Doctors Program, to provide home care exposure to medical students.