Measuring culture outside the head: a meta-analysis of individualism-collectivism in cultural products.

Although cultural psychology is the study of how sociocultural environments and psychological processes coconstruct each other, the field has traditionally emphasized measures of the psychological over the sociocultural. Here, the authors call attention to a growing trend of measuring the sociocultural environment. They present a quantitative review of studies that measure cultural differences in "cultural products": tangible, public representations of culture such as advertising or popular texts.