Parallel factor analysis 2 (PARAFAC2) is still being advocated for the processing of second-order chromatographic-spectral data, both for qualitative and quantitative applications. However, neither classical PARAFAC2 nor the newly developed flexible non-negative NN-PARAFAC2 version can adequately model these data in a general situation. In quantitative analysis, considerable bias may result in the estimation of analyte concentrations, due to the fact that both PARAFAC2 models apply an artificial constraint to the retrieved profiles, requiring constant cross-product, i.
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