Our Health Is in Our Hands: A Social Marketing Campaign to Combat Obesity and Diabetes.

Purpose: Design, implement, and evaluate a 6-week social marketing campaign (SMC) to raise awareness of obesity and increase involvement in type 2 diabetes prevention, nutrition, and fitness programs offered by the Brooklyn Partnership to Drive Down Diabetes (BP3D) in two low-income, urban communities.

Design: This was a nonexperimental, formative research, mixed-methods study.

Setting: The study took place in Central Brooklyn and East New York, two of the most impoverished, high-need communities in New York City.

Collaborating to address infant mortality: lessons learned from the Brownsville action community for health equality.

Background: Brownsville Action Community for Health Equality (BACHE) is a coalition-based, service system change pilot for African American and Puerto Rican women of Brownsville, a community within Brooklyn, New York, with disproportionately high rates of infant mortality.

Objectives: Identify "lessons learned" from the implementation phase of a 5-year pilot project that employs a community-based participatory (CBPR) approach to reducing risk factors for infant mortality.

Methods: Nineteen semi-structured interviews were conducted with BACHE's partners throughout 2010.