Semantic feature activation takes time: longer SOA elicits earlier priming effects during reading.

While most previous studies of "semantic" priming confound associative and semantic relations, here we use a simple co-occurrence-based approach to examine "pure" semantic priming, while experimentally controlling for associative relations. We define associative relations by the co-occurrence of words in the sentences of a large text corpus. Contextual-semantic feature overlap, in contrast, is defined by the number of common associates that the prime shares with the target.